Video Transcript

Hey everyone, Daniel Conteras aka dlucs here. So by now it should be the new year. And cause right now it's December 21st, but I'm planning on dropping this content. Obviously there's newer content throughout January, February and so on and so forth. Now what I want to really make this video on, at least for today you know, a lot of times with the new year, everybody gets excited. It's a new year, there's a new plan as new opportunities and as well as like new goals, like these new year's resolutions and really how do plan to attack for 2021. So I thought it might be useful for at least to kind of give some insight, at least like how I've kind of been planning my year a little bit differently this year that it happened the past and why that is. And maybe that can also help a lot of you also in the barber industry.Speaker 1 (00:45):Because I think a lot of times in the past I've I felt I felt like, like setting a high goal was like all I needed to do. Instead of like a little bit different planning, honestly and a little bit different way of attacking how you plan for the year. So that's what we're going to go over this video about also to kind of just kind of give you a better structure of like, okay, cool. How, how to really determine like once you have the goal, cause you still need to go, but once you have the goal, what needs to happen with that? And how do you keep yourself on the rails? Because what happens a lot of times, even with myself if I just have like three, four months in, and you're kind of like back where you were like a year prior, like there really is no progress.Speaker 1 (01:27):It's kind of like just this like hopeful thing to do. And like maybe out for awhile, maybe after a couple of years of doing that, you kind of just give up and you're like, it. I don't even care about this. I'm just going to just kind of do whatever that, whatever the hell happens this year is going to happen. And that's kind of like a very poor way to plan, especially when you run a business as you know, what most people are as barbers. You run a business and a business needs a plan. If you don't have a plan, then you're, you're very susceptible to like failure. Which I think a lot of barbers kind of borderline and you know, like this is what happened myself too. I mean, you're not as profitable. It's kind of like you either break even or you set a very low goal for yourself when you could have at least done more.Speaker 1 (02:07):Right. so another reason why I'm also creating this, this video to just kind of make sure everybody understands why. I think a lot of times when I was cutting hair in the morning, I talk with barbers too. I see this a lot. When setting a goal, like let's say a desired goal 12 months from now let's say barber is making like 2,500. And a lot of times I felt, I felt in this category as well too. All you do is like, okay, cool. Like this next year, if I'm making 2,500 a month right now I want to make 5k month by the end of the year. And there's nothing wrong with that. However, I think that is very holding a lot of people back. Right. And it is a very old school type of mentality in the barber industry.Speaker 1 (02:51):'Cause A lot of barbers might not know exactly what you can make for, and sometimes we just do need some context. Right. So if you watch it in my videos prior I did say that we have a bar with the program that's making about $24K a month. We're trying to get them up to at least, I think we can give up to at least $35K until we need to start scaling back hours wise. We have a lot of barbers who are already making bucks 10 to 15 K a month. Now, you know, I don't really want to say their names because they haven't publicly come about out about this either. So I'm kind of like a little bit more cautious of somebody said something about a income statement to me, like, okay, cool. But like, I want to make sure their, their information, if they want to make it publicly known, they can make public known.Speaker 1 (03:32):Right. and you could probably do your own research too, if you well, please. But you know, for a barber, like why, why a lot of people set themselves up for like that low instead of like, okay, cool. I want to make 10 K and then how you actually go about getting that as well, too. Right. So we'll go really something of that in the video, as well as like some things that I'm doing this year that might help you and give you clarity as well to how to properly plan. So let's go ahead and at least get into what actually w I guess what barber is typically do, right? We kind of already went over that in terms of like, cool, I'll make it 2,500 a month right now. I'll just double it. And what typically happens is their plan of attack is cool.Speaker 1 (04:09):What do I do? And this, they might even under this largely, but they're like, cool, what do I do? Well, I cut hair and I take walk-ins, well, what do I need to do more of? Okay, I need to cut more hair and then I need to take my walk-ins that right. That's going to break at some point. And I mean, you might be able to get up to you. You probably will be able to get to like 5k, but I don't think long-term wise. That's a great plan because, well, you're not setting yourself up. Like, that's a good short-term plan, I guess I should say. Right. But we always want long-term plans for growth, right? To get to five, to go. Now let's say next year around you get at 5k. You're like, cool. I want to go from 5k one to go to 10 K.Speaker 1 (04:47):Well, you cut hair. You want to say more, walk-ins even more doubling what you did the year prior. How much better is that going to work? I mean, it's going to break at some point in time, you can see where this kind of goes, right. If you want to go from even 15 or 10 K to like 20 K and you thinking, okay, more like, it's not, it's some point in time, there's just a threshold. That's going to be minimum that. Right. So it's always best to like plan long-term, let's say you want to go from 2,500 to like, say 25 minutes for 25 K 2,500 to like, let's say 10 K right now that's the goal. Try and make 10 K a month. But the real thing that is most important here is like building out the proper structure to get that right. Because, you know, if you set a small goal right now, all you're going to do is like, course, you need to double what I'm doing.Speaker 1 (05:29):I'm good. And you know what? You might or might not hit that, which is alright, but long-term wise, you're just going to continue down the spiral. But if you set it up at that higher goal, like 10 K, there's no way in hell, you can just dealt with what you're doing, or what is that a quadruple? What you're doing is that, is that it quadrupled yeah. Quadruples four times. So quadruple what you do to, to get that, like, that's probably not gonna gonna happen. And that's, that's a good goal to have, right? Because that tells you right there to get that, I need to do something vastly different in my business. And that's a great place to start. Right. So what needs to happen then? If you're like, I can't do that right now. Well, you firstly, identify what ne what if that was happening in your business?Speaker 1 (06:10):What will your business look like? Right. So obviously if you're making 10 K a month you probably had a price raise. You probably had a couple of price raises, right. To be able to, so you don't have to overwork yourself cause 25 bucks make 10 K a month cut a lot of hair. I wouldn't advise to that. You can, I do add that. I think I have talked to a couple barbers who do do that, but they're miserable and it's not in there. They're not having the time of their lives. They actually really need some help. Right. so you definitely wouldn't have to have a couple of price reasons and there, so that's one thing you obviously have to get a grasp a grasp around is where you need to, your price need to be up to, well, if your price needs to go up obviously like how, first of all, like, how does that happen?Speaker 1 (06:54):Well it's not by adding more services on it because you're, you're not gonna really make more income through that. It's just by raising prices up. Now, what you probably need to do is understand that a lot of those clients are going to fall off. Right. I think that's what a lot of people don't understand too. Like a lot of barbers, what they'll do is they'll, middle-class tell them, this is like, again, the old school mentality, the bullet clientele. And there'll be like, if I just keep these and somehow push these people up, I can grow this to like, make a certain amount of money. And that never happens. Like that's holding your clientele hostage. Everybody has free wills. You're not going to hold a gun to their head and say, pay me. They're going to say, off at the end of the day.Speaker 1 (07:33):Right. You have to be able to provide value to a market and be able to, you know, solve a problem. You can't just, you can't be out here just like give me money. And they're like, okay, cool. We can cut my hair. Here you go. It's not how business is going to work for you. And you're going to lose long-term with that. So obviously you're gonna need to figure out how to market yourself if you're not already doing that. Right. If you're just taking, walk-ins big, big red flag for you, right. Probably you said, or someplace in marketing. And that's another like, area that you probably needed that like, figuring out, okay, what platform, what do I need to be doing? And then what are my metrics on that of how much? And, you know, what's my conversion rate on that. That's an entirely different beast that you'll spend a good portion that you're trying to build that line, right?Speaker 1 (08:16):Not only with like how to correctly scale, but also that then you also have in there. Well, my product to be able to charge that much, my product also probably needs to get, and it needs to improve. So how do you improve product correctly? Because what most farmers will do is they'll say I need improve product, my fades, blur your face. Let's get it. And I can tell you right now, most clients don't need to blow your fate. It's not to, to get an ROI, that's probably not going to happen. Right. so how do you also improve product that will improve business as well, too? And then also too, just having a proper, like at that point in time, making 10 K a month you probably would want a proper structure where you are profiting a good portion that, and not spending all that money. Right. So you want to probably build out a proper financial tracking at least place or system. I have something that's not like it's going to be fully specked up to take on 10 K a month, but it's something that will at least get you started right now. It's called the cut tracking sheet. I'll probably add a link down below. So you kind of have that for free right now. So you do wanna take advantage of it's on the website. You can also watch a breakdown, but you own thatSpeaker 2 (09:19):Now. Where was I at?Speaker 1 (09:25):Well, things that you would need to identify, and that's a great place to start because now, instead of focusing on the goal, which is making 10 K a month, which is what most people will do, they'll go to the shop and those be like 10 K a month. Let me get them. Walk-Ins right. And three months after that, they're burnt out. They're tired. The back was hurting their shoulders blown out and they're. Right. They can't, they can't make the 10 came up versus, okay, cool. I need to focus on these things. What comes first in that order of consequences to make everything else work, and then where do I need to start on inputs of that? And then just solely focused on the actions wise, right. And then also to how to iterate off of like, improving your action based. Right. So for me in my business and like helping barbers out grow, so I run an online program obviously, and run a company that helps barbers do all these things, improve product wise that is ROI positive to their business improve their marketing that actually gets them some results.Speaker 1 (10:17):Whether it be at like you know, 25 bucks at cut, or we have a barber who's also charging $200 a haircut right now as well, too. And how do we go at it? Because like at each level you're gonna have plateau and how do we correctly market to intake new clientele and then also to how to structure this thing out. So we don't go crazy trying to whether it be like during tax season or even to properly structure, what, you know, a price raise is going to be occurring. And then also how to properly raise prices. Speaker 2 (10:47):ButSpeaker 1 (10:47):Self right now, I think that's what I was going to get on all for myself, my, what I'm doing. So I already know what the actions that need to happen to improve everything, like kind of like also like honestly, like all business, all business, kind of all of this, that same type of structure, right. It's going to be marketing, it's going to be product. It's going to be a business structure. And maybe, maybe one or two things I added onto that depending on the industry that you're in. But typically those are all things that you're going to have to work on to build out system wise. Now for me, I know what I need to do. Right. and I identify the actions of what I need to do in order to build everything up. And what is more, I guess important to me now when planning is what I need to do less up. Right. and what is actually like, screw me over. So one great example of this is Speaker 2 (11:42):Like I needed to get more,Speaker 1 (11:43):Like one of my, I'll give you three, three, three things that need to type up at right. That all improve to me getting to the overall goal. Right. So what is sleep? And you're probably like, what the hell is that to do with anything? Right. Well, if you do a lot of research on sleep and I, I it's, it's like one of the most, like, let, the things that you probably wouldn't think about would be on a video from business, but like you know, if you look up a lot of things, the sleep has a lot to do with like your mental cognition and like how you actually solve problems and approach issues. And in business, you know, all you're doing is like solving a lot of problems and adding value and creating. And that is all done with your brain and your brain needs to be shut off, which happens during sleep and it recovers during sleep.Speaker 1 (12:26):And it can think faster if it gets proper sleep. So if you get better sleep, all that other stuff that I just talked about improves and that means in, you know, encouraged with that all your business improves, hopefully if you're taking the right actions, right? So that's one thing that want to get on. I want to really get on strict a strict, I already have a strict wake-up time. I wake up at 7:00 AM every morning. That's not negotiable, whether it's on my off day or not. But more strict on just falling asleep time, right? Because sometimes I'll get too busy studying or working with barbers and set the program or just building things out for, for, to build a better product for the barbers inside of the program. Right. and improving things. So I need to get real, real strict on that.Speaker 1 (13:08):And typically you want to get anywhere between like seven to eight hours of sleep. That means you need to spend at least eight to nine hours in bed. Right. Sleeping and bedtime are completely two different things. Most people would be like, Oh yeah, I get seven to eight hours of sleep. I'm willing to bet that you probably, if you think you get seven to eight hours of sleep, I'm willing to bet that you probably get about five to six hours of sleep. And that's, that's not the best thing to be doing whatsoever. One thing that you can be doing you know, I, I wear a whoop. There's a couple of things you can track your sleep. Woop is sorry for flipping you off. Woop is a great company. You know, I wear a boot because I want to track my workout as well too.Speaker 1 (13:46):Another one is or ring I don't wear or ring, I've never bought nor ring by heard great things about them. It, it will also track your sleep and give you like a readiness score. But you know, there's also things what you need to be improving. Main thing that I would always, at least for myself, that I'm trying to work on we really wanted to get the nitty gritty things is like my HRV level. Right. now that will like, but the higher end HRV level, which is heart rate variability, the better my recovery is because it, it basically counts and measures like the variable heartbeats and the variations between the heartbeats and the higher that score the better, I guess, control you have over you know, going from relaxed state to then an excited state, because more times than not that flatter prep or spot flight or flight response you'll always be in fight mode.Speaker 1 (14:39):Right. so your heart speak really, really fast. And there you have, like, if you always have your heartbeat is always on the same beat, you're like a zero HRV, which is terrible because that means your heart's never going to be at rest. So I'm trying to prove that at least for myself, just kind of like, again, a little bit more nitty-gritty stuff. That's one thing cause I know if I do that one thing, a lot of other things that I'm going to be working on, take an uptake as well, to creativity pre work you know, I can work longer, which is not the thing that I'm working on too. So second thing for me you know, typically my days range from I wake up at 7:00 AM and I finished work at 7:00 PM. What I'm going to be doing from now on is working from you know, working all the way until I'm going to end my day at 9:00 PM.Speaker 1 (15:26):So at the time I would typically like, like shut off everything, get ready for bed. I'm just going to be working straight through and that's gonna allow me to have a couple more, couple more hours to squeeze out some more productivity as well as it kind of feeds into my next thing. Which is cutting out a lot of enjoyment. Right? So you probably thinking, well, why are you doing that? Well, kind of like what I said, did I say, I don't know if I said this before, because this is the second time that I'm actually recording this video. But you know, one of the best things I ever did was actually stopped drinking alcohol and stopped partying as well, too. And that allowed me to have, because I got better arrests, I stopped drinking. So I had better creativity and I wasn't so groggy that Dan, Tom and I wasn't really focused on my body, wasn't focused on recovery, but it was more focused on like progress, right?Speaker 1 (16:13):There's a different moment to end recovery where you're just trying to survive and actually progress progressing something for now for me, I think the past couple months I've, I've had you know, I have drank a little bit more than I probably would like to, but, you know, it was, I'm just going to tighten up on that thing right. Also with diet as well too. One thing that I do is I take a microbiome test and I get a gut test basically. So I know what to eat and it will improve productivity as well too. Cause what you could get obviously is the input on the output is, is energy, that's being burned. So I'm also gonna clean my diet, even though one to it's pretty clean already. I'm going to cut out all like cheat meals that happen on Saturdays and really just tightened things up of that sort.Speaker 1 (16:56):So I'm actually removing things, right. Where more people, when they do go, they try to add things more, working out more this, more, that more and more, more and more again, I'm taking away because for this, of course less is more. So that's kind of like the, my way that I'm attacking I guess, you know, Jaden go over how you can implement this. I mean really if you're watching this, how you can at least implement this first and foremost, like I said, identify what she really want. Do you want to, obviously, if you want to improve your business three areas focused on is, you know, marketing a business structure and product now to get really good at those things. Most people, if you're just going to have to actually do some thing, things to get progress. Cause most barbers don't you know, just focusing on those three things right there and you don't have to do anything of like I, I think it's always good to like get more sleep and like health and everything like that.Speaker 1 (17:47):But I think just putting even more focus or actually focusing on the right things to do first we'll get you approval now if you want to like get that 1% or even like 20% or even more improvement that, I mean, I think also too, I think cutting a lot of out what I talk a lot about in the channel as well, too, because that's not what I go over in the, in like working with barbers in the program. I mean, we do very tactical things in terms of marketing and how we positioned ourselves for long-term success with our marketing, with our business structure, with the pricing. But what most barbers need when I talked to them on the call that, you know, it's not the right fit at the moment, time, it is more of these aspects to it, right?Speaker 1 (18:25):So I'm, I'm trying to at least like fill a need right now because most barbers, they, they, they either don't know what the hell to be doing. For the new year. They take the wrong actions or they just continue doing the wrong stuff and listening to the wrong people. So hopefully this does find you some value. Of course, when you're planning the new year, you probably already have some, some plans which is phenomenal and some goals maybe you just use it as an iteration, right? Okay, cool. You listen this video, maybe you rethought at least your plans. It's still pretty early in the year, or maybe you're watching this video is already halfway through the year. You don't have to wait for the new year to make a, make a goal, like try, make some progress. You know, this can happen at any point in time now.Speaker 1 (19:08):The big, biggest thing I want to like also harp on is like, don't focus on the the timeframe wise because you're always going to be disappointed, right. If you focus on timeframe wise, you're focusing on the wrong thing, you should identify goal what that timeframe. Ideally, you might want to have it as like, whatever you think you want to have it as, and then get that out of your head, right. Just focus on the inputs or the actions and focus on turning that up more and more extreme. And maybe even taking more and more out of like that's not needed or the waste that eat that is happening in your life. And just turn up those power actions, right. And you should start seeing incredible progress now. Very, very simple overview of what needs to happen. Obviously we felt like this was you know, useful.Speaker 1 (19:51):Please let me know the comments. Maybe I might go ahead and do some more planning and talk about maybe like things I've seen with either sleep improvement how that's helped my business. I know for a lot of barbers in the program, that's some of the things that we also set up with them. First and foremost, they have to get their scheduled down and kind of get like these base level things started because that is like the building blocks for anything else you can't build, you can't build a great structure infrastructure and a great business on fundamentals. And honestly too, that's, what's going to take you higher than anything else at this moment in time, if you're just starting out is the core fundamentals, right. Eating correctly sleep and cutting out. You, you say like very diligent on those core fundamentals.Speaker 1 (20:31):You should see some, a lot of improvement. In fact, I've had a lot of barbers that I've talked to that actually see exponential results just from doing that, like literally doubling, tripling their prices just from doing that, who weren't even in the program, which is phenomenal too, by the way. But I guess before you found this, a value of it's useful, I would love to hear back what you did find useful. And like maybe if you want me to talk about anything else out in super the videos down in the comment section down below I will no longer be wearing a white t-shirt or a white, long sleeve during these videos, because I just, I mean, I realized that this is terrible contrast. I feel like I'm just a floating head with some floating hands. But yeah, I mean, this is your first time watching video.Speaker 1 (21:09):I mean, I don't typically upload that often. I mean, I'm trying, I'm getting back in the swing of things with doing a weekly video. So go ahead and like to subscribe to this channel and don't forget to go and check out our resource section on the new era of barbering .com. There are a lot of free resources as well as breakdown videos of like all the YouTube videos that I do on that a little bit more depth, just double. It can be a little more action packed to plan. Instead of watching a 20 to 21 minute video, I just have like a little three minute read and understand exactly what needs to happen within there as well too. So I'll go and link that down below. And then by all means you know, hopefully I'll see you guys on the next video as well too. And that go kill it this year. And yeah, let me know what you guys thought.