Video Transcript

Hey everyone, Daniel Contreras (@dlucs_) here founder of The New Era Of Barbering. And on today's video, I wanted to talk about really just client-wise for barbers and really how to get the best clients. I don't really know what I'm going to call this video at this moment in time. Obviously,If you're watching this, it's already postedKinda just have it as how to get the best clients. That kind of sounds really cliche. And we're not really going to go down like the acquisition part. And really this, this kind of topic came up. I w is, you know, I just got dealt with a Q and a call with my elevated mentioned program with barbers who I work with closely who are anywhere between the four to 10 K mark and want to double or triple their income per month. And this topic kind of came up. They had the guy who probably asked this also, probably either listening to this on podcast or watching this video. And you know, he does pretty well for himself, but, you know, there's, he was, we got into the conversation of, there was some friction between you know, kind of his clientele that he had built on his own and now transitioning his whole business model to, you know, kind of what we want it to be able to scale up you know, to be able to double or triple the income as well as its pricing in the long run.And, you know, I think this, this at least issue does come up for a lot of barbers. I remember for myself, you know, this was, I just had more of a worry because I was like, oh, who's going to pay a higher price point. I think a lot of barbers have that same issue. Like, oh my clients won't pay that. So I'm just going to stay at this price point and you know, that that's not really true. First of all, nobody really knows who's going to pay what I used to have a clients who I was cutting when I was charging you know, 16 bucks who are still coming to me, you know, when I was charging a hundred dollars plus. And in fact, one of them would come every single week, every Friday. And he was a college student. And I think a lot of people have the misconception that to charge those type of pricing, you have to cut like celebrities or like athletes or famous people.And that's not true at all. Like, you know, if you think about it, I mean, think about like anything, I guess, higher pricing, whether it be like, you know, a higher price restaurant or clothing really anybody, almost anybody and everybody buys it and it's not because like, you know, they're, they, they have free will, they can do with whatever their money that they want to, but they just see value in that thing. Right. And some people do value their looks and appearance. Now this doesn't mean you could just hike up your pricing and be able to get clientele at that price point, because I've seen a lot of people like actually break the business and do very poorly with that type of thinking. And that's not what we're going to go in on this video because, and everybody's business is very, it everybody's business is very different and I can't give like advice on YouTube like this.Because that would just be very like irresponsible to me, but, you know, what can you do at least to start at least getting, you know, better clients? And, you know, I like to thinking of it as like better behaving clients and not like that they're little kids, but you know, some clients do have bad behavior with, you know, your business potentially, and they don't respect either timing. They don't respect the business of like booking or, you know, even just like always like, why am I complaining about every little thing that you do? And those aren't good people to have around because they kind of make, you know, cutting hair, a drag and they, it doesn't make it fun anymore. And you don't, I don't think anybody enjoys being around those people. So really how do you get the best clients? And typically it always starts from like, well, the source, which is the barber right now, if the Barbra isn't, you know, the best client themselves and other businesses, typically they will attract other bad clients of other businesses into their own business.I mean, think about it this way. And this isn't like something that's like woo or a manifesting type of. Like I just, I mean, it's, it's really logical, like, you know, in sports, you know, winners like people who have a winning mentality, don't hang out with people who are like losers or have a losing mentality or just don't work hard or don't have a good work ethic. Like, you know, they hang around other people who work hard and are winners and are like upbeat. And like the other people kind of Fest around, you know, people like them with the same characteristics. And it's the same thing in business. Right. Good, good people, good clients, you know, go to good businesses and like bad clients and not so good people. I'm not going to call them bad, but not so good people go to, you know, subpar businesses and, you know, you can't, if that's like your business, you can't blame the client or even blame your area of where you're at of like, oh, cause like I hear Barbara is on calls all the time.They'll they'll blame either the barbershop they're in they'll blame like their city or wherever this is. And that's just not true. Like the fact of the matter is that, that, you know, you kind of built the business, you allow the door, you opened the door for them to come in and be a part of your business. And you're kind of a source for that. Right. So how do you at least like fix this? Well, I mean, you have to figure out like, where are you not a good client act for other people's business. This doesn't mean that you have to like, you know, pay for the best stuff and all this other crap. But like, you know, you should just understand how to be a good client because, you know, when you understand how to be a good client, it's also keeping the business owner in mind and they're, you know, you know, being respectful of them, why they structure things differently or why they have things like how they do being on time.And, you know, when you exude that same, when you exude that behavior on other people's businesses, you really don't tolerate that in your business either. Like when people do that to you, you'd be like, come on, dude, seriously. Like, you know, because you hold yourself to that standard, you know, it's, it's pretty easy to do. And it's almost just like lazy. Like it is kind of disrespectful at some point, if somebody just is that way to your business. So that's one, that's one takeaway, right? You know, don't be backline, be respectful and you'll also learn how to put up barriers to kind of like keep these, these, these clients that aren't the best for you. And like mentally wise and energy wise, just like throughout the day. Cause they can be very draining and you know, you kind of safeguard the people that you, you do want to keep.Cause they'll, you know, you'll be more energetic, you'll be more fun to be around. You'll actually enjoy what you're doing and actually do a better job, you know? Service-Wise cause you won't, you won't be off from that last client that you just did that ruined your whole day. Right. We have those clients at farmers cause we're very, like, it's very one-on-one contact with somebody. So that's one thing, right? Of course be the best client for other people's businesses. And of course, what I said prior was, you know, you want to build a business that actually, you know, others wants, others wants to be a client of. And what I mean by this is, is, you know, a lot of people will, a lot of barbers will think again too, like, oh man only celebrities will pay that price point or only these people pay a price point.And that's just not true. Like, you know, I, I think of it as just civilians, which is just regular people. If they see value in the business that you've built and they see what you have, you know, you're able to do and you have a solution to the problem that they have, they'll like, you know, anybody will pay a price point for that. And like on top of that too, if you can do that very, very well, that's where the true value is at. And you know, it gets out of like the regular, like just fading the best or who has the Christmas lineups. Like these things kind of have a limit to themselves. Maybe if you do them the best of the best, maybe not so much of limit. But like for again too, with YouTube, I can't give like exact advice.If I was looking at one individual's profile, I could give like feedback, but you know, just for the broad spectrum of barbers, you know, on YouTube or just whoever watched this video you know, you probably like, I know for deaf, I couldn't like fate that well or cut hair that well or line up that well, but I knew how to bring, like I know how to solve a problem. And I knew like what that problem was for my clients. And you know, that is how they saw value in me and why they, you know, that backup price point and people were always like, oh, I would never pay this much for a haircut. It's like, yeah, because you probably don't have that problem. And this, you know, it's probably not like the style that you want and everything like this. And then the other people be like, oh, this is like, you know, only celebrates paying that cut.It's like, no, you know, regular people pay a lot of money for things every single day. And it's really what they see value in. Some people do take their self-image very, very seriously. And if we take our job as seriously and build our business as serious to service those people, of course we can go ahead and get, you know, really those people into our business. And they'll be happy to pay that price. It's not like again to you hold a gun up to their head and like force them to be inside of your business. Now again, with this like screen world black, I want to make sure like, you can actually see my notes so I don't lose. Yes. So you want to, I mean, when I say also focus on building the business like that clients want to be a part of this also means like focusing on building the right things.What I don't mean is like, you know, having like luxuries or like or just things that don't matter, like additives, like you know, so I remember I got on a call with somebody one time and he wanted to build like a barbershop that was like the most luxurious thing. But his haircuts were like, I mean, they weren't, they weren't great. They were kind of average. And you know, it's like, that's the focus on the wrong thing. And it's not like you have to have perfect haircuts, but again too, you have to have a problem solution. There really was no solution for a problem. In fact, the basis of like what he had skillset wise needed to be focused on more than just like the environment. So, you know, you need to be at least aware of that. One, like if you want to, if you want to be able to build your business up to again, to like a hundred plus 200 plus dollars a haircut, you absolutely can.Now, you know, I think a lot of people, I think the mentality in a lot of different areas matters as well to California, a lot of individuals I think it's more accepted on here, but like I also don't think like it's impossible anywhere else. Like we have a Barbara in Philadelphia is doing phenomenal. And I fully expect him to get up to a hundred bucks pretty soon. If not by the end of the year. And we'll see if that's true, but you know, it's, it's not like it's, it's something that's out of the ordinary. It's just like when you build the right thing, when you focus on the things that actually matter and improving a business and you kind of have a good worldview and understanding of, you know, how to set yourself up, what the structured business as, and, you know, the focal points of that.And you can track things and improve it. Like it gets pretty simple at that point in time. I think a lot of individuals try to overcomplicate it again too, when they, you know, when you get on thinking of like, nobody's going to pay that price or my clients won't pay that price, you're probably right. Because, you know, you're not that individually haven't built a business that will warrant that price point and probably the clients that you have built up right now definitely won't pay that price point and just takes work. And that's what we show how that's what we show Barbara, how to do, like in terms of the new era of barbering, you know, if your barbers can typically like get up in volume, you know, doing the four to 10 K a month per mark with that type of thinking, but, you know, double or triple app, there's no way in hell.You can just do double or triple the amount of work and haircuts volume wise and get the type of like, you know, output that you want. It's it's, I mean, it's, it's almost crazy at that point in time, too. And you know, we have systems and processes that help them do that, but it's also just thinking correctly. I think for what I've seen, at least, especially what's helpful about Barbara's inside the elevate dementia program is just how to think properly about business, not thinking like short term and like try to sell like, you know, a hair product and extra four or five bucks here, but thinking long-term like, okay, cool. I don't want to be cutting hair full time in a couple of years, how do I put my business in a position to, you know, reap the most benefits, provide the most value to my customers, run the best business possible and, you know, have an even win-win trade off value of, of value with client as well as what I'm perceiving from that.And then be able to like, you know, be able to stack up capital, then remove myself from cutting hair full-time and, you know, we have to make rational decisions. We have to think properly understand how business value is traded. And then also work on the skillsets of how do we acquire clients, how do we improve this? How do we read our tracking? How do we, you know, just even like staying on top of diligent wise, filling out, tracking sheets on a daily basis and assessing the business financial statements and all this other stuff that like, you know, it's very tedious work, but in the long run, it creates a very competitive advantage of not, it just makes you unbeatable at that point in time. So this is kind of like a shorter video. I didn't really expect to do anything crazy because it really isn't that crazy.It's just look, be respectful, be a good person be a good what's it called client to everybody else's business and you'll understand like, you know, what barriers and what to not tolerate in your own business. And, you know, if you do see things that are going on that maybe you off or they irritate you, client-wise, well, that's a great time to not point the finger at why are they doing this? But like, you know, what are you as an individual, as a business owner, not doing to, you know, kind of back this up and make sure this bad behavior doesn't continue to, to like really I guess grow because it can, and you can, you know, one backlink and turn the three, three could turn to nine, like this thing can multiply and like, you can have your whole business just almost be a headache.And it almost, you know, you can wake up every morning being like, look at your booking and be like, I got get all these people, right. And you don't really enjoy it, and that's not a good way to live as a barber. So, you know, if you're somebody who making that four to 10 K per month, mark you want to be able to double or triple, but you know, your clientele really isn't in the space. You know, what I'll do is I'll go ahead and put a link down below and you can book a call with me and we could see if it makes sense to work together, to help you build this business, to be able to double a triplet again, on these calls, I just want to make sure that, you know, I want to get a correct diagnosis.So if you do apply, make sure you go ahead and write as much information for me as possible. But we'll kind of just like walk through, like, what's kind of going on, what are the problems? Is there even a problem in your business and try to get your thinking on this correctly. And if it makes sense, of course, we'll see if it makes sense to work together. If not at the very least again, to you lose 30, 45 minutes and just, you know, you'll be able to gain at least a game plan and proper way of thinking of how to move forward in to be able to grow the actually not be so stagnant. Cause it is like pretty frustrating staying in the same place, making the same amount of money, doing a lot of work, but getting the same result over and over again.So again, if you're making that four to 10 K per month, mark want to double or triple that not really working with what the systems processes you're doing and maybe the traditional way of barbering. And you want to see if what we can do can help you. You can go and book a call down below and speak with myself. And again too, like, you know, I think just for everybody kind of revealing, just be the best client be respectful and don't tell them disrespect in your own business, right? As a business owner, you know, you can even kind of like put up barriers and allow and not allow things to happen. You don't have to, to big of it's like, I don't want to dust my client's balls or anything like that. Right? Like, you know, I want there to be respect on both sides.And when there's respect on both sides, it's really, you know, business burning a business can be the most fun thing to do. Cause it's really, you know, you have great relationships with people and you know, these are great people as well. You want to be around them. You don't mind coming into work. Everyday work is fun, but when it's the opposite way work, isn't fun. You, you don't really want to talk to people. They kind of people get on your nerves and you know, the, the money that you make from the business doesn't really add up to like, you know, you're saying this level or just your happiness level, which you know, isn't good. So with that, I hope you guys enjoyed this quick video. I just thought I'm making something really quick, because again too, we had this on a Q and a call. I thought, Hey look I've seen this come up a couple of times as well, too, in other calls. Typically when I see patterns like this, I'm like, well, this might be a bigger problem that I should at least maybe make a video one, maybe, you know, at least share my thoughts and maybe it would help somebody else out in their thinking. So hopefully found some value of this. Go ahead. And if you did go and drop a like down below and with that, I'll see you the next time.