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Hey everyone, Daniel Conteras aka dlucs here from the new era of barbering. And on this video, I wanted to go over exactly why barbers, at least getting this stuck on plateaued space. And in terms of their business of course we have a tutorial going on. I think, I believe we're going to do two. I'm going to kind of make it a little bit more longer. So this is not going to be a step-by-step tutorial. That is what you're looking for. You're not going to get into this channel. Okay. Really, I want to go ahead and give more business advice for barbers. Instead of, you know, of course, if, if you find game in terms of like what's on the tutorials and the look, these are all videos. If you're purposing it by all means take that, but I'm not going to reference anything just in case you guys are wondering, I'm not going to reference anything on this video, you know, you're going to have it on my screen, but I'm really like why do barber's get this stuck and plateaued space?Speaker 2 (00:55):And for me, you know, my, my company of the new era barbering we help barbers go from this stuck and plateaued space to being able to raise prices aggressively. Anywhere from 20, 40 bucks every three months, three to four months. And we do this very, very systematically and have a business approach that really nobody else in the industry takes or really approaches their business as a business, most barbers approach their business as a glorified hustle. So when I talk to barbers in these, in these States with their business, and there's like this redundant pattern, at least that I continuously see popping up. The more that I thought about it and the more that I'm kind of reviewing notes of justwhat's kind of going on with barber's business.Speaker 2 (01:38):The more that I see it's not the fact that barbers are overworked or highly undervalued to be quite honest, that the, the thing that this really at least where the starting point begins at it is all a poor decision making or decisions made on linear thinking. Most barbers, when I talked to them and see what's going on with their business, either good with the program. It's like they run their business and I did the same thing as well too. And I'll give you a couple examples later on this video. I think a lot of barbers when we get into this, in this industry, we think, okay, I just got to cut as many heads and do more and more and more, it goes more which equals more, more haircuts equals more money, more services equals more money and more products that we sell equals more money.Speaker 2 (02:26):It's just always just like, it is more, more, more, however, like you know, of course what we're doing with the new era of barbering, we're really at least redefining what it means to be in a service-based industry. So what we, I think what a better part of the industry must do, and unfortunately, like a lot of barbers take this as truth as like, well, I have to cut more heads, hand out, more business cards, get more clients, do all this stuff. Instead of really taking a step back and, and, and saying, okay we're human, I'm not a robot that can cut hair 24 seven. At some point in time, my energy is going to be depleted at every single day. It comes like energies finding it every single day. And we have to understand, like we cannot run a business from a linear standpoint when our energy, as, as people and running our business is not like, it's just, just continue to go on.Speaker 2 (03:21):Like, we can't just continue doing more and more and more right. If we do, you know, the quality of service just takes a no diet nosedive straight down, right. Obviously if we continue to run our businesses like this, nobody's going to be able to get any freedom. Right. And I, I mean, we're a little post about this. It took me like five years to take a week a two week vacation. I never had a vacation longer than three days and like a five-year span of like cutting hair. And I think when we go ahead and attack this very linear and build our businesses out from this linear decision-making point of view, this is where it gets us to, because then we don't have any space to move it.Speaker 2 (04:05):It's already probably busier days towards the end of the week of my legs already throbbing shoulders, sore, and like tightened, kinked up my back is spasming out. And I've yet to even start today and he couldn't get out of bed. And then the less, right. And this is what this linear thinking, like at least the consequences down the road, it leads to. I think a lot of barbers when we first start getting the industry, of course, like I said before, we, we just want to be busy. We are in survival mode. We're like, please, somebody helped me. Please like, just come get a haircut from me. And, and, and, you know, because we have to make living at some point in time, we paid all the money to go in and get the license like we had to, and actually make some money.Speaker 2 (04:44):So we think very little, it. I'll just take whatever I'm hungry. I'm just going to do it again. Like I said before, that works at first, but we can't, we have to break that linear thinking standpoint at a certain point in time. Right. We see it for me. I talked to barbers, I see this throughout their business for me in my business, it was just simply in clientele. Right. I didn't really even try to add on more services. I mean, I had barbers, I used to work with, they used to try and sell products with their, like all managers, you know, we're going to make it like a cool for four or five bucks off this product. And you know that a couple of times it's very linear. It's nothing that's going to get you exponential results. And my biggest problem was just like, okay, how can I cut more heads?Speaker 2 (05:27):I tried to cut a hair like for in 12 minutes. And, you know, when you start making decisions on linear thinking, that's what it gets you down to. Obviously, if I want to make more money, I have to cut more heads cause more, it goes more so then, okay, cool. Then now I'm going to go ahead and make a decision. Okay. Now I gotta figure out how to, how to make my haircuts, you know, 12 minute haircuts, or like instead of hour long haircuts, 30 minute haircuts. Then when it's getting down to 30, how can I get to 15? And then one 15, I can get a 10 and you kind of go down this rabbit hole of, decision-making kind of see these decisions coming up. And all of a sudden you have a product that you spend very little time on past clients because honestly who's going to pay for a 10 minute haircut, very cheap client, mind you not, you know, clients when I was, you know, charging upwards of a hundred plus bucks, they, they, they didn't want a 30 minute haircut by any means yet when we go ahead and stay very literally and build our business up that way and make the decisions.Speaker 2 (06:23):We, we kind of put our backs up against the wall because we have nowhere else to go within this thing. Right. another, I guess, example that I come across as at least talking to barbers, is this the, the services they offer courses more than barbers think, Oh man, you know what to make more money. I got off from work. I gotta be the services. So then they can go out and they just try and find whatever education they can on whatever more services they can. It creates opportunists obviously, which is you know, I don't think it's the best to, for growth because then we get, we have some weird services that are going on in the industry to be perfectly honest with everybody. There was some weird that goes on service wise. I look at it and be like, what the?Speaker 2 (07:01):Like, like we're basically saying what is it like $18,000 is not enough money to pay for a barber's license to charge more than $30. That's what, that's what it's saying. And what we are saying as doing that stuff. UI don't believe in that, of course. I believe that, you know, in terms of my, and also my students that are in the program as well, too,we build up very simplified stuff. We don't, we don't try to add on more, does not equal more, or actually less equals more for us. Because we get very dialed in. Again, another way that barbers is go ahead and think also, too, I've heard of, well, I'm just trying to learn how to cut everybody's hair. So then again, they tried to go ahead and literally learn every single haircut.Speaker 2 (07:42):Cause they're like the more people I can open my books up to the more money I can get. But then again, we come to back to the constraint of time is finite energy is finite and you turn it in and you're going to run out of that and be tired as. And it's not going to, you might get a little tick in more income, but it's about it. Like it's not going to go anywhere else besides that. You know, and I think what we really have to do is solution wise. I mean, if this is hitting the tone with you, especially, you know, barbers who are in this position, you're like, Oh, okay, hold on. We have to start thinking more of, less is more right.Speaker 2 (08:20):And it's this simply just the 80 20 rule, right. And the 80 20 principle it basically States 80% of the results comes from 20% of the actions taken, right? Like basically for myself. And I've said this on an Instagram post to an interface on Facebook too. And I think I've even said it on my YouTube channel small inputs that will equal large most time barbers. Like, we'll go ahead. And, when we're kind of getting them into program, but we'll see where their businesses are. Uthey have very large inputs in terms of,usome barbers are doing like four to 500 haircuts. I made sure, like, I double checked them, like, okay, how many haircuts are you doing?Speaker 2 (09:03):Like per day on average? And then we should build that per week then per like per month, it came out to like four to 500 haircuts. And this individual is only making anywhere between like four thousand. I mean, it was profiting at least in their business. Again, I hate, I hate the, the, the, the making, because again, we're not revenue. Everybody wants to talk about how much they make, which everybody's all of a sudden gonna say, Oh, I make eight K a month. All right. What is your profit on that? Right. I think his profit was at least like maybe 1500 on that. So literally 550 hair or five and 500 to 450 haircuts, 500 hundred haircuts to, eh, to keep in profit off that 1500. You're, you're a below minimum wage job at that point in time, profit per cut number, at least.Speaker 2 (09:45):But it's this linear thinking that gets us into this position because it was all about, okay, well, I just do, you know, 20, 25 minute haircuts, I can, you know, conversation typically turns into walk and bust. We're not like real quick, like a 10 minute one, you know, I feel like, why would you want to do that? And again, it's this linear thinking. So we must go ahead and, and switch to a more less is more approach now. I guess a more practical way, cause that is like more theory, a more practical way to go ahead and at least look at this is you don't have a more realistic approach to be quite honest. I don't think a lot of individuals have a very realistic approach of what the do they need to be doing in a business. They're more opportunists and this is not just in the barber industry, I think is anywhere. I think a lot of people, all of a sudden want to become opportunists, especially during a pandemic. You look at what's all of a sudden popping up. Everybody wants to be an online coach. Everybody wants to go ahead and do some type of online business. That's great, but what they say, it's a great opportunity.Speaker 2 (10:46):Is it now? So tell me why your other thing before the pandemic, wasn't a great opportunity before then, because you weren't working as hard on to make that thing. Great. You didn't keep the main thing. You main thing, even at that point in time. So you know, everything looks good when you look at the upside of it, right? I think everything is, you know, we have to not look at the upsides. What creates opportunities is look just solely focused on like, wow, man. You know what the lottery who has a lot of money, boy, okay. For like five bucks, like two bucks a day, I could do that all day. But you know, we have to not look at the upsides on everything that we do in, and instead like weigh the downsides against each other. Right? So obviously looking at the upsides of cutting more heads, obviously the upside is like, I get to make more money.Speaker 2 (11:32):Like if you're doing 25 bucks, a cut, that's easy. You get to, all you have to do is go out and shake some hands, pass out some business cards. Literally everybody wants to go home. Like you're not going to have too much resistance getting a $25 haircut to be quite honest. You can go ahead and get people in. And so upside is like, that I can, I can make as much money as I want to. Downside is well I can only cut for so many hours out the day. Downside is I'm probably going to be dead tired of doing this for multiple days in row. Downside is my body's probably going to break down it. AMI downside is I'm probably not going to have it as any free time at all to do something progressively. And also downside is I'm also just going to have a lot of cheap clients, my business that won't last it's right.Speaker 2 (12:15):So this, this doesn't work at all. And we, we have to go ahead and release instead of just like, okay, cool. Like it looks good. More, more like having a brand, having a product, having a you know, adding more services. It feels good and looks good. Hell. I even have a potential as soon as even with saying, man, I just want to, I want to get some knowledge, please stop. Like do not, if your soul like thing that you're looking for as knowledge, like please read a book, read a book for all I care, right? If you want to actually get some results in your business, that's the only thing you should be worried about getting some results. Yet everybody is fascinated with knowledge because they love to hear them. They love to hear themselves talk. People love to hear them their own, their own selves talk and sound smart.Speaker 2 (13:01):Hell even I do sometimes on these YouTube videos. Right. So it does like to poke fun at myself, but yeah, no, I think, I think a lot of people like to go ahead and instead of something practical that they can get actual tangible results for. They're just going to go ahead and do it just so they can like look cooler at the next, I don't know, in the shop and seem like they're no something that nobody else does yet. They're charging 20 bucks, a haircut, 30 bucks, 40 bucks a haircut. So we have to go ahead and switch everything up. Right. And, and, and I don't know how long this video is. I'm pretty sure I'm coming up on my time. Cause I know these were a little bit shorter videos. Again, I'm just re-purposing content with, with a lot of older haircut videos.Speaker 2 (13:40):I know a lot of you love the tours at least, and to help them out, help you guys out. So this has come my way. I've been repurposing content as of recently, of course, I've been very, very busy you know, working with students, working in the program, if you want any more, I guess, resources on this. I mean, we do have a resources section on our website on the website of new era of barbering dot com. I will put that link down below that we have, I upload a lot of written blog content on like topics like this and a lot of like more in depth of like past YouTube videos. Right? So it's a little bit behind, it's a little more structured sometimes on these YouTube videos. We can, I can't get off in like a tangent or kind of get off into a different story.Speaker 2 (14:18):But you know, if you want something that's a little more readable and actionable as well, too by all means I'll leave that link down below. You can go out and simply go check that out again. It's in the resources section on the new air barbering.com. And you can kind of just, it's just free resources, kind of like, well, we kind of go over, especially inside of the program and a little bit of what we give students as well, too. So by all means that's something free for you guys to go and check out on your own. Other than that, I'm just going to wrap up this video. If you go ahead, let me know what you thought about this video in terms of like content wise and, and really like just, just really, I guess the structure of right in terms of like, I don't like step-by-step, it gets boring.Speaker 2 (14:54):It gets the same outcome. Well, so let me know how you guys think about that as well. Is this your first time watching this or seeing this channel, I guess, or watching a video of mine welcome on this channel. This is for barbers of course, who wants to grow and get out the hampster wheel. I like to call it a being undervalued or so I tend to upload a video like this about every week. Sometimes I, you know, I do run a company the new era of barbering which we help barbers go from a stuck plateaued spaces. So a lot of my time is devoted that, so I can't always upload, but when I do the best believe it's going to be some game. I am. If you are new, by all means hit that light button, subscribe, stay up to date on other stuff, new platforms help add me on Facebook, add me on Instagram. I delete my MySpace, so you can't get them, get me on there. But other than that, y'all, I will see you next week.