Hey everyone, Daniel Contreras (@dlucs_) here founder of The New Era Of Barbering. And on today's podcast, I really don't have too much structure for this one. It's gonna, it might be like if, if for anybody who has listened to the podcast for awhile man, it might've been like in 2019 or early 2020 when I just used to not go off of notes. It might feel a little bit like that. I have a few things I want to like at least definitely talk about, but I really don't know what the hell this podcast is going to go. But on this one, I recently, I just watched a documentary that like, I know Hey, for most people it's you, you watch a lot of movies and stuff and documentaries. I don't often like that often watch too much up because honestly there isn't that much good, I guess, stuff to consume for myself.I'd rather either read sometimes listen to an interview, but what I find with a lot of documentaries, I mean, I just, I really heavily criticized them like a lot. So I just, I just tend to not view them. And sometimes when I do find a good one, I get really excited about it. And that's the case with this and super old documentary. I don't know how the hell I've never seen it before. It's called the it's called the defiant ones. And you know, if you haven't watched that, I would highly, I mean, if you're a business owner in general as a barber, you are a business owner. It's, in my opinion, I think it's really great to go ahead and see like sports documentaries, like the last dance. Right. But you know, that that's kind of like, cause there are some great lessons to learn from that, but there is it doesn't translate fully over to like business and what we do as barbers and business owners, right.Sports has an off season. Business is continuous, right? Sports, you know, there is an end game or there is a time when the, the game stops or there's a re I guess retirement period business can go on for however long, you know that you build it up to. But, and in, in sports documentaries, I think are great for mindset seeing how like winners think and, and in, in the sport of game, right. When things get tough, but there's a different, I guess, perspective when you see like a really good business documentary, because that's, that's something completely different again, to there, there is no off season for this. You'll have I like to think of it as like you'll have pockets of, of time periods when like you're really on, you're really humming and you're in transition mode to go, to get to the next pocket of when you're really on and really humming.And I've always, I've always thought that way too. And this, I mean, this, this documentary, the defiant ones I have like really, I wanted to put out like I guess by my idea first was like, oh, I'm going to, you know, I'm going to talk about like what I've learned. I really only have two points on here. I'm sure there's many more that we can go over and then we'll probably get to just bite from talking about it on this podcast. But there was really like two profound ones. I think every barber as a business owner, I mean, you should really implement day-to-day. And they were just more refreshers for me, like, oh man, I remember like, it, it, it, like I knew exactly what it was, but it was a refresher to see it visually again, and somebody go through that and it kind of, it also inspired me to get back onto podcasting.Right. because I have been I mean, as, as now running a company, an educational business with the new era barbering there's, there's things that I'm still learning on a day-to-day basis. Like I'm still learning how to properly run things. And you know, sometimes when I, I know I know myself somewhat well, right. I have a somewhat good awareness. I would like to say, I know myself really well, and I have a really great awareness. I think that's maybe overstepping, I don't, I mean, I'm only 27, right. So I still have a lot more to go, but I know at least for the most part when I'm like in a learning stage or like what I'm really trying to like go into something new, I get real quiet and I get real just to myself because I'm, I'm almost again to I'm changing who I am.I'm changing my thinking, changing my thinking patterns, changing my understanding of how we see the world. And I've just felt like I've been in this space for a little while. Let go again, going into the pockets of these time periods. And sometimes I just won't be on social media. I really don't feel like talking at all. Like I just feel like working and learning more. And that, that can be, I mean, I feel like that's somewhat of a strength for me. Sometimes we'll have a platform like podcasting where I do have individuals like yourself, who's listening who really enjoys what I have to say, or just my perspective on things and maybe advice overall. It does hurt that. So I've also just from watching this, I felt inspired to like, you know what I should, you know, have I do have a responsibility, not only just, I mean, of course I've kept them on responsibility with like everybody in the program working with barbers to help them grow their business.And I, and I've kind of just neglected like these platforms. So we'll see how long, I mean, we'll see how, how, how I keep up with this. I mean, my plan is to be a little bit more active when I do have something or when I do have like an idea to at least share, right. But here's at least two lessons that I really found that were profound and just kind of refresher for me that I definitely wanted to share with you. And hopefully with you listening you can implement your own business, right? You can start seeing and thinking a little bit differently of like you know, how a business is supposed to be run, because I do think for a lot of barbers, and I've said this in the past couple of podcasts the way somebody thinks about business, the way somebody actually views the world and, and how business is supposed to be run especially in the pharmacy, it's very off and it's very it's more of a perspec, it's more of a I don't, I I'm trying to find the words to actually correctly because I don't want to want to like incorrectly state this, but it's not in tune with reality for sure.Right. And I thinkI've been through these same issues. Right. So let's just get at least the first lesson then I can at least like go on a tangent with that. Cause I think that would be super helpful. So, so the first, like really well, listen, I, I was refreshed by it, I think would be very valid do is like you don't, I even said this before on, on things don't overthink where you're going. Right. So if you haven't ever watched that, first of all, I highly recommend it. If you have, obviously this, this will probably like refresh some things for you. But the documentary is about Dr. Dre and Jimmy Ivy, and about how these two individuals started out in the music industry, making music of course, Dr. Dre was producing, making beats with NWA and really his startup, or even prior to that, like a really went really in depth, even pass NWA days and into his aftermath days.And it was really, really interesting to see that. And then also Jimmy [inaudible] who is, I don't know if he's current, I don't believe he's head of Interscope currently. but he founded Interscope. If I'm not mistaken, I don't want to like miss represent that as well. So I don't know if he founded it or if he bought it from somebody. but you know, he was an individual who also started up working in the mixing mastering process of music with some pretty substantial people back. I mean, he's a little bit older. So like who, who was somebody? the girl from Fleetwood Mac. My mom would hate the fact that I just said that because she's a, she's a big Fleetwood Mac fan, but it was incredible to see these people's journeys and, you know, at the very end good because it starts at the end and then kind of traces their steps to that end. if that makes sense. SoOf course they're,They're climactic. Yeah. Point of the documentary was selling the beats by Dre company to apple. For that, I believe it was 3.1 or $3.2 billion, which at the time made Dr. Dre the I believe it was the richest rapper. And I think, I remember there was some controversy about this. They didn't really go over in detail about this, on the documentary, but I do remember at the time there was some controversy about, is he a billionaire or was he just under it? Because the 3.2 didn't go directly. Dr. Dre, of course it was Jimmy Levine and Dr. Dre and I believe somebody else also got paid. So it was like split up into thirds and it wasn't it wasn't equal. But that was like the, the whole point of it. Right. and how did these individuals get to making a deal with arguably in honestly the biggest and most valuable brand and company ever in, in the history of the world, right. With apple? I mean, that's just something that like, you know, with Apple's going to invest into something, it it's because it sees them as potential competition and that's, that's pretty hard to do with somebody like a company like apple who damages does everything. It's almost like trying to do, do something against Amazon today. I mean, you might get bought out, but I don't know about like the 3.2, you have to have a really good idea.So the whole point about was he, no, these guys, when they first started doing what the hell they were doing, right. Dr. Trey, he was, was it a strip club or I think it was a I think it was just, yeah, dance club regularly, like spinning and disc jockeying. Right. He had no clue or he had, no,He wasn'tLike, this is going to get me to, to become you know, do a deal with apple for 3.2 billion in the year 20. I think it was like 2012 or 2014, something around then, same with Jimmy Ivy when he, and he started out sweeping like being the trash boy or just kinda like being the guy that was in the studio and getting the artists wherever they needed, or the engineer, whatever they needed and mixing and mastering all this stuff, the production guys, wherever they needed. And he kind of just w wheezed weaved his way in and what was really incredible. And just because like, when I watched these things, I think I just looked for overall writing principles. Right. It's, it's something that I, I just try to do in anything that I watch or consume. It's just like, all right, what's the principle of this?Can I take can I at least take something away from this that will help improve my understanding and end the way I move? I think a lot of people I mean, a lot of individuals consume whether it be content or like documentaries movies blogs, I guess. I don't know what the hell people watch, honestly. But you know, I think everybody consumes things differently. That's just how I consume almost everything that I come in contact with. And it allows me to really come through like, and build like this mental algorithm for myself of like, I've seen this before, this is how this is supposed to go for, if I'm going to start a business, this is, this is kind of like the, what I'm getting myself into and what responsibility I have to uphold. And you know, like what the trials and tribulations look like because those things can really burden you down. But back to the point of, of not overthinking where you're going, like I said before, these, these, these two guys didn't think when they first started, like, man, I'm gonna, I'm, I'm doing this right now to get to the $3.2 billion deal someday with apple. Right. and I think it's very in line with, with things that I've said prior and things I believed as well, too. Right. I, when I was first starting cutting hairI just, I just wanted to be like barely passable living. Like I just didn't want to be a failure at first. Right. That was like my only like goal. And then once it was kind of like at a cool point, or it was like, all right, cool. I'm not, I'm not a failure, but I'm really not doing that. Well either. I'm kind of working myself to the core and I really don't want to be 45, 50, 60 years old. I'm making two to three, four K a month on charging, like 20 twenty-five bucks for a haircut and still having to cut hair all day. That's not what I want for my life. Right. and again too, with, with this, with, with the defined ones where I saw, like, what was a core principle with Dr. Dre and Jimmy Eileen was that they, they just, whatever they were doing at that moment in time, they were just the best ad.They figured out how to become the best at that thing. It wasn't like they had the drive to be the best, but they had, they had like that little thing in them that was just like they just wanted to figure it out and like really tweak the thing of what they were doing to improve it, to like I think Jimmy vane just said he was just trying to survive to make sure he didn't get, cause he wasn't supposed to be doing like all the mixing and mastering. It's really incredible his story about how he got into doing that. And you know, it was, it was part work ethic part. I'm really trying to make sure that you just, you just, you don't really fail. You also does don't get cut off. Cause like both these individuals were in very high.I don't want to say high stressful situations, but they were in situations where they couldn't just sit back and relax and like, you know, they had things that were continuously coming in and I think it's, it's, I mean, it's, it's very obvious. Like if you look anywhere else, like typically individuals who, who at least get groomed in those type of environments where it looked, you know, you can't really relax, right? You can't really take your foot off the gas pedal. Cause if you do somebody else is going to come and get you and people in industries like that they, they, they, they, they, the ones, at least who survived, cause obviously people do get killed off and like overthrown. They, they really create this type of character within themselves that is really resilient. They can problem solve what they're doing.And they, they fight to become the best. Not, not to like ideally become the best, but you know, partly driven by fear, partly because they, they really take pride in what they do. And it was it's, it's kind of like the same aspect that I, I mean somewhat, but not really the same aspect that I talked about on prior podcasts and prior videos, I was just like, look, whatever you're doing. Like when I was a barber, I just, to this realization, if, if I'm not, if I'm not the best at what I do right now, if I don't take what my business is right now to limit who the hell, like who the hell am I kidding? I'm not gonna, I'm not gonna do this in the next thing I just spent, like however many years trying to get to this position of getting booked out, trying to get my license spent money like on barber school.And yet I'm only doing this four or five K per month overworking my and, and it's, I'm not happy and I want to do something else, but I know I've no I'm kind of lazy with it. I don't, I don't have the skills like to do anything else or even like the income to do anything else. Or I don't have the money in the bank to like go some, go and do something else and really feel confident about doing it. And I just really just made a deal with myself. I was like, look, five years, you take this thing up to the max, you figure this thing out. And then you can, you know, once you kind of put yourself in a position like that, then you can go on to something else. And that's what happened. I would think I made that deal with myself.Like honestly, like my first year, like 2014 cutting air 2019, I retired and I just wasn't cutting hair anymore. I had done exactly that. And I gave myself that ultimatum to figure it out. And you know, I think a lot of times what the difference, at least for me, and, and this is why I kind of made that same connection, the difference for, for at least myself. And I, it was prior to that, I was, oh, we're thinking way too much. Right. I'm like, oh man, like, like a more, I was already like free tensing. Like if I have kids and like all this stuff which might have helped me out a little bit to the end, like kick my into gear. But like, I remember like I was really trying to like, all right, if I'm making like three to four or five K a month, I gotta do this many haircuts.That means like, like when I'm 60 years or 50, oh, like up to that point in time, I'll do this many haircuts throughout my lifetime so far. And I will only be able to like save this amount of money. And then when I have kids I'm gonna, well, I'm gonna have to like cut down this. And I might be breaking even a little bit here. And it just got really silly all of a sudden, right. Because I started planning things out and then I was you know, then when I first started like trying to, to, you know, think about maybe my next move at that point in time, when I realized, look, I don't think I want to do barbering forever. I'm like, well. Like, you know, like you almost get analysis paralysis. You're like, well, what if I do this?I'm like, oh, well, if I'm not that good at that, or what if I do this well, what if I'm not that good at that? And I think that that thought always came from well. Yeah, because, you know I, I'm not that good at cutting hair and like the business of cutting hair yet. I didn't really do that good of a job yet. So I don't have competence in doing something else because there's no proof of concept yet. Right. and it didn't really take until again to, like I said before until I actually just like stop trying to like overthink at chop, stop trying to almost micromanage my future and just say, all right, I got trust in the fact that look, if I take what I'm doing right now to the max level in this pocket, right. This pocket of time I have as a barber might be five years, might be seven years.However long, this is, this is, this is, this is my time right here. Right. And I've got to do everything in my power to take this thing up to its max level to then be able to put myself in a position to then transition and then work in my next pocket of time, which I'm doing right now, right now, working in the pocket of running new air Barbary, running that educational company and taking that up now to its max level. And, you know, it's that it was like that like one principle that I learned at that point in time, that's now helping me even throughout like, you know, the growth process because growing a business is like difficult in whatever, in whatever I guess, fashion. But once you do one thing, one time, like you can kind of like, I always reference like why I did my barbering career with what I'm doing.I'm like, oh, okay. I remember that. And you know, it was the same thing with Dr. [inaudible] Shirt. They started out doing these things and then there was a transition period. Right. They would do that for a while. They would become like really, really good and have really great connection because they were well-renowned for what they were able to do in business-wise. They put themselves in financial, you know, phenomenal position. They were one of the best at what they did. And then they went into a transition point and that transition point took a period of like learning of like, alright, quiet the financial cash reserves that don't have to worry about, you know, the cost of living or anything like that. And I have, I give myself a little bit of a cushion to now go into this next thing to really figure it out. And then, you know, once they figured out, then here's their next like pocket of time.Like the next thing for Dr. Dre was like his solo career after. I mean, well, first he did the disc jocking pocket. He did that. And then he transitioned pocket wise into NWA days. And then after that he'd went into his own solo career. That's a pocket of time where he just working at that. I mean, these are different focal points that somebody like entire life is now based on, right. These are different paradigms and worldviews of like what you how you think on day-to-day basis of just how to, of how you're going to like improve this thing and like what problems you're going to solve. SoYou know,I, I, I take what I do especially now. And I tell it like a barbers in the program. That's like, look, don't overthink what, like the next thing is, cause a lot of people, of course, it's like, well, what am I going to cut here forever? No, probably not. But you, you, you might, if you do, I don't take care of what we need to take care of in this pocket of time. So let's take care of this thing, right? That's like really the whole, I don't want to say the whole idea behind new era borrowing, but that was like a driving factor was give Barbara's again to the tools. If they're at that four or five, 10 K mark and stuck and redundant. And they, they, they know that they want to take this thing to the max level, give them the tools to do it because staying at that same place, I mean, it gets boring, gets redundant. And honestly, it's not the best thing to, in my opinion, to stay around that level. It's, it's always to really stretch out those profit to expedite that time. So you don't have to be in the like being labor business anymore. You can go off and do something else and give yourself that time and that other pocket to now work in. AndI, I think, I think for a lot of people, sometimes you just overthink likeHow this thing maybe sometimesHow life works, I guess like, like it's, it's just, just don't get caught up in the specifics, right? Focus on your pocket right now you have another pocket coming and y'all have a transition period as well, too. Right. Just focus on, on again, to being the best at what you're doing right now, taking out up to the max level and really wreaking havoc with that thing. Right. another thing that, of that point of just like don't overthink, where you're going is, is to really fall. I mean, you want to fall in love with that thing, but don't become attached to it. I think I, I had that early on as a barber because, you know, you'll hear people talk about, you gotta love, you gotta love cutting hair. You have to have a passion for it. And you know, you can get really, especially if somebody doesn't think correctly, you can really get yourself up with this.Right. Cause then you'll start thinking that like, Aw man, it's I do it for love, so I'm going to do it for free or I would, I don't want to overcharge or, you know I'm gonna, I'm going to make sure I'm like doing this for the community and not like my own, you know, from my own life and to build my own life out like that, unless that is what you want your life to be like. You know, but for me, I didn't really want my life to be like that. I just thought because of these like trigger words, like love it, you know, have a passion, all this stuff. That was kind of like my, my idea. And it was just it got me really in a bad place mentally. And I think for a lot of people, you, you, you get really confused if you don't understand that you can, you can fall in love with, you know, what you do.And I think becoming the best at what you do fall in love with that process, but definitely don't become attached to like the, the idea of what it should look like, or especially like attached to it at all to where you can't leave it. I think a lot of people like I think a lot of barbers sometimes just get too attached to cutting hair. It's, it becomes more of their identity versus just like a vehicle for them right now to then, you know, to pay themselves a road to get to the next level. Right. Because that's all that's again, too, when you can visually see somebody go through those like vehicles of like again, Dr. Dre dis jocking took that vehicle, got really, really well known with that. And then was able to get into, or start up, I shouldn't say, get into, but start up NWA because of the connections you made from that, take that, take that vehicle and pave another road for him to then start.I don't believe his cause he started a record company. He was under Interscope. I don't believe, I don't believe it was aftermath, but, or maybe he went with good night. I, I might be forgetting a couple of details with, with his timeline, but you know, whatever he was doing, it was just look, maybe come the best, but I'm not going to be attached to it. This is not like who I am. I'm just an individual who's creating like my own reality with this thing. Right. And this is just my vehicle currently right now. That will get me to like my ultimate destination. Right. And I think what's a great way to wrap up this first point or this first lesson, at least. W w you know, just because I say to not overthink where you're going, that doesn't mean don't think about it, right.Should Def, like, I definitely have an overall goal of where I want to be. Like, it's not like a specific thing, right. I'm not like, oh, I'm going to do this. There's going to have this, I'm gonna have this thing. Some people can get really way too specific with this thing sometimes. And just be like I think about it as like, w what, what's the space that I want to be in. And when, I mean space, I don't mean just like a room or something, but how do I want to, like, how do I want to think about myself? How do I want to feel on a day-to-day basis? What do I want to have achieved by that point in time, again, too, don't be too specific about it, but just have a broad idea. And because again, too, if you get too specific and I've seen this work against not only myself, but other people, sometimes when you get too specific on like a long-term goal, you'll get married to that thing.And if things don't go exactly, as you thought it should, oh, like, you'll get yourself really mentally up and almost think that you're doing really bad, or you also, which won't get too much progress because honestly the mind can't like the is phenomenal for like things that it has come in contact with, but it hasn't come with, come in contact with the future. Right. That's one thing it can, it just can't wrap. It's algorithmic, like ways around at all. Like, it's just like, look here now, logically figure out problem solved. Because at the end of the day, it was only here to make sure we didn't get eaten by dinosaurs or whatever the hell you want to say for that one. But you know, it's, it's, it's, it's not like you're going to figure everything you can do. Like on this day, 20 years from now, I'm going to wipe my with my left hand instead of my right one.Like, you're not going to know that. So, you know, have an idea of the space you want to be in how you want to feel what you at least want to somewhat, at least the idea of what you want to have achieved. And then, you know, whatever you're doing right now. Cool. Is it going to get you to that? Like, I don't think new era Barbara is going to get me to my next to that ultimate goal, but it's definitely the vehicle to get me to the next thing that will maybe be that thing. Or maybe just be the next vehicle prior to that next thing. Right. And I'm not too attached to it. In terms of like, which, whatever one it is, I just know the only thing I can control right now is new air barbering success, the barbers I have inside of it, their success and their businesses and really making the best, like I can invest in the industry.And really, I, I want her to have this thing competing with any other online educational business out there because I really do believe fully, and I'm fully committed with that. Right. I stopped cutting hair because of that reason. And every single day I just wake up and that's the only thing I'm focused on and focus on students to focused on improving everything. And that's kinda what it has to take. Right. So again, too, you got to fall in love with it. Don't be attached to it know where you're going or don't overthink where you're going, but at least have an idea of the space that you want to reside in, ultimately and have an idea of that. Just, just an idea. Again, you don't have to have couple, have a whole vision board, or like, where are you going to live?Like, I guess, live at, or this stuff, like, just have an idea. Sometimes it does help people do that, but it can, I've seen it for myself sometimes over analyzing over. It does get you in a up position. Second thing I've learned or the second refreshing thing, I, I, I at least saw from that documentary, the defiant ones they're definitely too hard jammed on either side of, of science, art, or business, and all three come into play. When you do run a business, right? There is a science to what you have to do in terms of growth, in terms of analyzing numbers financial wise, like there is, there is an observation and like spotting patterns and improving it based off those and making your hypothesis based off that then double down or go in this direction based off that direction, if you have tracking set up in place.And there was an art form in every business, obviously. Right. and then of course there is a business side, meaning like, how do you, you know, in that, that falls into place of like marketing that falls into place of conversion client conversion the actual product that you have. So, and you can't be too hard jammed on any of these things, right? You, you definitely need all of them. And so an example from like, this was, let's say from which one was, I mean, there were, there, there was a few things in there. And I also remember Jimmy, I've been talking about, you know, I don't, I don't remember the exact example. That's what I'm like, what is this thing? Cause I definitely do want to stay on the exact example. I guess I'll just give my opinion about it then I won't take the actual factual thing that was in there.But just give my opinion. So Jimmy Ivy, like having, seeing how he was able to work with the beats by Dre, right? Like how that came about again, do this fits into the pockets thing. Dre was going, Dr. J was going through a transition period or like he didn't really know what he was going to do next. Like he was getting I guess from people around him were telling him they should do like shoe deals or apparel and stuff like that. And he was kind of like trying to figure out what he was gonna do next. Cause he, he, he was kind of in a good space. He did signed artists. It was after the m&m that whole thing blew up and aftermath was like phenomenal success with 50 centimeters. Just look at some of the artists he had under him.I mean, it was, it was incredible. But he wanted to find that what was that next thing, the next pocket of like what he's gonna, you know, w what's going to help him get to whatever his ultimate like, idea and space is that he wants for his life. And you know, sometimes, you know, signed, I guess, scientifically, or like you can be too hard jammed on this business thing and I've definitely been there. And you can overthink about just the numbers and just about like you know, what makes sense. Cause again, too, this is what he, this is what people are telling them. I'll make sense to like, you know, do clothing. That's the hottest thing right now, all, all rappers are like having their own clothing line or like, like, it was like kind of weird stuff on like shoes.I think he was like, oh man, I, you know, the shoe thing is like blowing up. I need, I need to take advantage of that. And he was, he lives on the beach and I think Jimmy bean lives on the beach as well, too, not too far away from him. And Jimmy I've been was kinda like walking over and came up and just had like a five minute, 10 minute talk with, with Dre. And it was, it was I think what was said in there was basically Dr. Ray had told Jimmy I've been you know, the story about like all these people are wanting me to do all these things. I don't feel like nothing really feels like, like what I want to do at all. Like, I'm just confused, like kind of what I, what, what, what should he do, right.Ask him for advice and the quote that you may have been said. He, I think he said something along the lines of like you know, you don't, you don't sell sneakers, you sell speakers. Right. And it was like, just that one thing. And then they kind of just like, had a chat about that, like speakers, all right. Yeah. We could probably call it like beats or something. Huh. Like headphones and like for like really high quality things. And like Jimmy, he was like, yeah, sure. Why not? And then he kind of left and then that's, that's how the beats by Dre thing came about. And that that's like the art form, I guess, like, you know, you can get real hardcore in the science and real hardcore in the business, but there's always going to be a dab of art or dab of, of just all these things.Right. And again too, you need all three you know, with the beats by Dre, of course you have to have the science of understanding how to run a what's it called a physical product company, right. Because before they were just music company, there was a music business. It's not like a physical thing. That's, that's something very, very different because now you have, now we have to, you know, manufacture a product, you have to make sure that this thing can actually doesn't, it doesn't cost you too much. And to make, to ship off to then actually make a sale. You know, you have to understand that science and business behind it. And also the science of like how to actually like put the thing together and make it like really good. There's an art form too, of like, how does it feel?How does like somebody interact with this? How does it look how, you know, all these other aspects of it. And then of course the business, I, how are we going to market it? What are we going to do with it? What's the appeal to it. What's going to be you know, our returns on this thing and any one of those areas, w you know, if you just get too hard, jammed on just the business side, it's not gonna work. If you get too hard, jammed on the art side, it's not going to work it too hard, jammed on science or analytics, not gonna work. And really each one of those where I've learned, at least as each one of those, if you just stick to one, great, you can probably do pretty good at that thing. I mean, you know, some, somebody who puts all their focus on one thing, or just like that area, I mean, if you're actually like driven and not lazy, like you you'll probably do pretty decent for yourself.Right. But you really won't know like that next level thing of like what you could do. I'm like, I come in like a lot of barbers bags that come into the program, they're there on one of these spectrums. It's very easy to see what, like what, where they're at just by talking to somebody. Right. So maybe they're too analytical and science driven. Maybe they're too in love with the art or how, you know, the haircut, man. Aw, man. I w you know, I want to make it look like this and, oh, man, I just love how the hair lays down. There are way too they're way too. Artsy with that thing. Right. to care about business or even the science part of it, or sometimes people are way too. Business-Minded, they're, they're just way too, like, oh man, you not yet.I sell products and make another 5 cents right here. And then I can get another 30 cents on this one. And then like, I can sell them Combs. And then, you know, I I'll, I'll probably like some water bottle, then I'll massage their feet right there. They're too much of the business trying to get a quick buck type of deal. And all of these things you could probably like now they kind of mentioned that you could probably see people how they do, they do these like weird things. If they're too hard, jammed on one. And it's, it's, they just need the other aspects and they need the other things and other the more, more than likely engineer to understand the mental models, as well as have the tools that will allow them to Excel at that. Right. Again, with new era Barbara and Elvin mentioned program, I mean, that that's, that is one of the interesting parts that I get to see now.Cause I, you know, I get individuals who, you know, are really, really hard jammed on one of these things. And it's like making them really good at all three so that they can get the progress and setting up with the right tools. And then also those also require you to think properly now, right? Having, going from an artistic standpoint to a business standpoint, to then a science standpoint, I mean, that's three different lenses that you have to look through and you have to understand them like really, really well. For me that was like one of the hardest things I've had to like at least learn from myself, especially the science one. I'm very at my core, at least like I I've made myself into someone who was very creative and very artistic, at least when I want to be I've actually then, then transitioned to understanding the marketing, the business and that standpoint.And really the final piece was analytic science, the science portion of things. And when I had all those blends that's when I saw the biggest results. And you know, that, that was like just a refreshing lesson. I don't know if they even said it. I think Jimmy, Eileen may might've said something like, you know, in the business, you still need the art form. And it was just kind of that refresher for me, like, yeah, it's science, art, and business, and it's all three like combined into one. And when you mesh these three things, they, the, the product that you get from that is just it's, it's unbeatable. Cause you can be anybody out who just thinks too hard jammed on the science or the art or the business side. I don't think anybody thinks about the science part and in Barbara entry, but by the way, it's just it's not something, I mean, it's like most of us just didn't even pay attention, those classes or just even analytics or I'm just saying anything like that in school.Like probably maybe art. That's why people are so like artistic and like, we do have great artists, but the business and science side, that's like that's definitely the, the, the thing that that a lot of barbers. And again to each one will take you to a limit all through allow you when, and really you want to find a rhythm to what I found is, is I tell a lot of barbers in the program. It's like, you want to think of it as like if you ever have done like long distance running orI mean, I used to play baseball. So like if I was training, like I was you know, doing batting practice by myself or something like that, you, you kind of find that you find a rhythm like, and the rhythm is just like at first, you know, you're, you're getting the result because you know exactly what to focus on. Right. And that is again to one of the hardest things that like w when we start working with Barbara that I see a lot of individuals that they just don't know what to focus on. They don't know what is going to get them the result. They're kind of guessing their way through. They're kind of like, well, I think if I do this and this and this, I can maybe raise up five to 10 bucks. I might be able to get to this price point.Whereas like, it's it's really incredible when somebody comes in the program, they spend maybe three, four weeks in it, or on the Q and a calls or getting help. You know, they're asking questions, we're in the email, a support email, and that we're kind of talking on day-to-day basis, really figuring out, like getting their understanding of this thing. And it really, I could see a shift in an individual it's really phenomenal when they start to understand it. Cause it's like the lights start turning on and they're like, oh, this is just so much easier than just like trying to do it on my own or trying to figure this out. Because like probably most times they were just trying, they were looking in the wrong direction. And when you can kind of just get a clear cut, this is what it is.This is, this is how you like build up the business. And this is what's proven to work. And we've tested this over multiple barbers who have gotten the same exact results if you do this properly it's just it, then it becomes like, let's find your rhythm, right? These are the inputs to get the output that you want. Let's find your rhythm. And in long distance, like running or batting practice especially running, I hate running, but you have to find like a good, it's almost like you gotta find a good pace for things. You got to find that good rhythm of, of, you know, you're not, you're not going too slow. You're not going too to where you're like getting tired and like fall off the curve, but you're, you're pushing the pace forward and you're getting exactly what you want. And I, I think, I think a business the same way, and when I kind of changed my thinking to this and like I found, you know, and built the right infrastructure and systems and processes to allow me to scale, I was like, like, you know, it, it just, it, you just get this moment of clarity where you're like, I know exactly what I have to do, or I've never felt more clear-minded.And that's what we do. And it's really, really fun to, to, to be able to see somebody have that moment for themselves. Cause I almost get to relive, relive that over and over again. So that's just the two things I've learned from watching the defiant ones. I would highly recommend also to if you haven't already go and watch that, I literally just, you can go on YouTube and you can, I think you can buy it. It's like a four part series. They're like an hour each each episode. Really, really, really good. And again, too, I like watching documentaries and things like that where you, it is the business side. Cause you see the journey of like they're in the pocket, they're in there, they're, they're mastering it. And then they come out of that pocket and now they're in transition mode.We're trying to figure out this next thing. Right? Cause you know, sports, you just know you gotta train harder. You gotta do, you get got another season, same goal, win a championship business. This thing's always changing each time you change your pocket. Right. And the trends and it's really like, you don't even know what the hell you're going after most of the time. And again to that, that's at least newer barbering. We give barbers that like infrastructure, this isn't a process that will allow them to scale. But also just an understanding of like, look, what are you trying to like, figure out what are you trying to go after? And this is like the reality of it, right? Again, this, this thing can be super difficult to do on your own. And it could be like, I mean, it's not, I don't think it's impossible.I think it is. It's going to take you a hell of a long time. Like maybe a year, two, three years, maybe just to do maybe just a year to understand what the hell are you even trying to do. It took me a very long time to figure that out. And instead we can expedite that TIG and two, maybe a three, four week period. You get it cool. Now we can get onto the next thing. So if that's something, if that's something you're interested in, you're at that five to 10 K mark again as always I'll leave a a link somewhere down below this podcast or if this is somehow made it onto a YouTube video you could find it in the description below. It'll say something like join the program or I'm ready to get some help or book a call.And you can just click the link, fill out the application book a time and we could just have a chat. Right. We could talk about all right, where's your business at? What's kind of going on the problems, where do you at least want to get to? And look, if it's not a good fit at the time right now you know, I'll be very transparent about that. Cause I'm only trying to at least work with individuals who, you know, what their business, I can get them results. We can at least like get them to a tangible result if I can't, I'll be perfectly honest with you. Like I tell them a lot of people each day, like, look, I don't think this is the right fit for you right now. If you want to do this at some point in time, do this, or Hey, look, I think you're on the right track.I don't think you need my help. Do you really want to do this? Cause you know, we could, but I could work with you, but I think you're on the right track. So I try to at least uphold that courtesy, cause I mean, you know, I'm not into just taking anybody, anyone I want to take in like really great people and work with great people. And that just makes a better experience for everybody else as well in the program and also for you as well. So if that is you again too, I'll leave a link down below, go ahead and book a call. If anything at least, I mean it's really, no, you're really not losing out on anything. Maybe just like 45 minutes of your time. And even if that, if we don't figure out that it's a good fit, of course you can just I mean it will at least have some type of game plan, like clarity for what direction you should go.And so it's really, I mean, you really don't have anything to lose. So again, if you want to go ahead and figure out if it's a good fit and I can help you go ahead and click the link down below with that again too. Thanks for at least listening to this podcast. I know it was probably a little bit more chaotic. I would say, let me know in the comments down below, but as a podcast, you can't comment. So I'll just say, Hey, go ahead and leave a review. And if you do leave a review and a rating for this, this if you're on apple music or Spotify make sure you go ahead and, you know, in your review, leave your Instagram handle. Cause I love to at least like, go ahead and see who is actually listening.And who knows? I might go ahead and end peeper page and kind of give some advice on there as well, too. As well too, if you found this, I mean maybe you found this helpful. I don't think it was like, this was kind of just sharing thoughts, but you know, we found this as a value and you feel like it would bring somebody else value and you have somebody else in mind who was also a barber by all means. Go ahead and share that if this was shared to you from somebody else, just still that that individual does have your success in mind with them. So Hey, why not pass it on to somebody else as well too. And then with that, thank you guys as always for listening and tuning in and I'll talk to you guys later.
Daniel Contreras is spearheading the industry with his New Era model that helps overworked and undervalued barbers to work less and make more. His students are some of the fastest-growing barbers in the industry and he has helped them gain market dominance in their respected areas of business and online. If you're interested in getting out of the old traditional model of barbering and start your New Era journey, click the "FREE Demo Breakdown" button above to request a strategy session.